“We wanted something less machinelike and more social to fit in today’s open-plan kitchen,” says Lou Lenzi, director of industrial design for GE Appliances. He says the goal is to get a “less industrial aesthetic” for appliances. “We wanted the sounds to blend in and be harmonious, replacing the buzzing and other jarring mechanical sounds.”
Lenzi and his team spent two years developing sonic palettes for each of the GE four appliance brands: Artistry, GE, Cafe and Monogram. According to Julie Wood, spokeswoman for GE Appliances, the company worked with a composer on long-form instrumental soundtracks for each brand. “Then the designers created interaction sounds — or snippets — from the long-form piece for actions such as power-on, power-off and end-of-cycle,” Wood says. Here’s the breakdown:
Monogram, GE’s luxury appliance brand, features sophisticated piano music plus plucked strings and a harp.
Artistry, the entry-level brand targeted towards millennials, plays a garage band-style mix with lots of guitar.
GE, the flagship brand, has upbeat brass and swelling wind instruments (think Aaron Copland).
Cafe, the all-stainless, more industrial brand, has electric synthesizers and wind instruments for a more techno vibe.
The new GE Monogram dishwasher (Model ZDT870SSF) will be available in February for about $1,800. More musical appliances are in development. Lenzi says he sees a further evolution to personalized appliance sounds, similar to having special ring tones on mobile phones.
Meanwhile, check out our embedded GE sound bites at left to see what strikes a chord for you.