The annual event, held in Caroline County, opens Sept. 28 with a larger goal than entertaining families and staging agricultural exhibits: It also exists to make money.
Mark Lovell, who runs the Memphis-based Universal Fairs, on the 331-acre fairgrounds known as the Meadow Event Park in Caroline County near Doswell. He bought the property for $5.7 million at auction in the spring. His company operates fairs and festivals in four states; Virginia is the fifth. Norm Shafer/FOR THE WASHINGTON POST Buy Photo