As a retiree on a fixed income, I am inclined to cease sending gifts and send only cards. Is expression of gratitude no longer in fashion? I would like to know what the current protocol is. Thank you.
Short answer: Nothing has changed. Recipients owe givers prompt thanks in some form.
Long answer: Everything has changed.
While it is rude to not acknowledge a gift, and while there seems to be an epidemic of silence by gift recipients, I think it’s oversimplifying to add 1 + 1 and declare an epidemic of rudeness.
I think something else important has happened that doesn’t get enough credit for the clear trend toward unacknowledged gifts: Stuff matters less.
When I was a kid about 1,700 years ago, it was a big deal to unwrap a sweater. New clothes were special. Now, even for many who struggle financially, it’s a yeah-whatever experience; people can get sweaters (or books or knickknacks or any goods within the purchasing power of a gift card) at all hours, often without leaving home, sometimes so cheaply that a kid’s dog-walking money can cover it.
As a result, many kids — and even adults — are immune to their possessions. Despite the recession, Americans are largely staggering under the weight of their stuff. I want the people who love me to show it by supporting my effort to not accumulate more and more and more. If not for my sake, then Earth’s.
And so I’m not just going to say yes, by all means, start sending only cards to mark your loved ones’ special occasions. I’m going to throw it out there that we’d all do well to give our gift-giving habits a harder look.
Specifically, I think it’s time to ask ourselves every time: Does this thing I’m about to buy have any chance of being important to its recipient? Does it get cash to someone strapped, free up time for someone busy, show support or appreciation for someone down, strengthen connections for someone lonely, provide a pleasant experience to someone who wants for nothing material?
Would this person prefer no gift at all?
Is there something only I can give, even just my thoughts, expertise or time? If I’m not sure, then can I redirect my gift energy into keeping in touch more between birthdays and weddings?
Most of us can, and should, do better at showing gratitude and teaching its value to “the current generation.” But we can also do better at listening to what changing mass behavior tells us, instead of just trying harder to make the old ways stick — or escalating the protests when they don’t.
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