Lisa de Moraes
Lisa de Moraes
The TV Column

Column: Madonna promises ‘no flashing’ at Super Bowl

A huge day in television:

1. Madonna announced she would not allow her wardrobe to malfunction during NBC’s broadcast of her Super Bowl halftime show Sunday.

More from Lisa de Moraes

Pulitzer Prize winner, Peabody recipient, Medal of Freedom honoree -- Lisa de Moraes is none of these, but she is an authority on the bad direction, over-acting, and muddled plot lines being played out in the TV industry's executive suites.

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  • ( GARY HERSHORN / REUTERS ) - Madonna, who paid tribute to Michael Jackson at the start of the 2009 MTV Video Music Awards in New York on Sept. 13, 2009, will perform at halftime during the Super Bowl on Sunday.
  • ( Craig Blankenhorn / CBS NEWS ) - Co-anchors Lara Logan and Charlie Rose interview Jon Bon Jovi in his New Jersey residence for CBS News’s “Person to Person.” The show will debut Wednesday at 8 p.m.
  • ( Craig Blankenhorn / CBS NEWS ) - Co-anchors Lara Logan and Charlie Rose interview George Clooney at his Los Angeles home for CBS News's ”Person to Person,” which debuts Wednesday at 8 p.m.
  • ( Craig Blankenhorn / CBS NEWS ) - Co-hosts Charlie Rose and Lara Logan interview billionaire investor Warren Buffett in his Omaha office for CBS News’s “Person to Person.”

( GARY HERSHORN / REUTERS ) - Madonna, who paid tribute to Michael Jackson at the start of the 2009 MTV Video Music Awards in New York on Sept. 13, 2009, will perform at halftime during the Super Bowl on Sunday.

2. “Celebrity Apprentice” star Donald Trump endorsed GOP presidential hopeful Mitt Romney on the eve of his reality-competition show’s season debut.

3. CBS News has been given access to George Clooney’s house.

and

4. Snooki’s new series has been offered a home.

First things first:

”How can you guarantee against a wardrobe malfunction, given your history?” one middle-aged guy asked Madonna at a news conference Thursday in Indianapolis, as though he suspected she had something up her bustier.

“Is that something you’re thinking about?” he added, pointedly.

“Oh, yes,” she responded with poise. “Great attention to detail has been paid to my wardrobe. There will be no wardrobe malfunctions.”

“Promise.”

Madonna is, once again, a trailblazer — the first non-guy Super Bowl halftime star since Janet Jackson had a breastplate ripped off her costume by Justin Timberlake, exposing her right breast for about a half-second during the 2004 halftime show at Super Bowl XXXVIII.

The “wardrobe malfunction,” as the incident became known, resulted in a record $550,000 fine levied by the Federal Communications Commission against TV stations owned by CBS, which broadcast that year’s Super Bowl — and the effective banning of female halftime headliners. Since then, only Viagra Generation guys have been allowed to star in Super Bowl halftime shows, starting with Paul McCartney in ’05, followed in subsequent years by the Rolling Stones and Prince.

Prince tried his best to break down this boys’ club in 2007. During a halftime solo, his silhouette and that of his guitar were projected onto some large flowing sheet-like thinggummy, casting what some saw as a phallic symbol. The TV networks reacted in the only possible way: doubling down their ban on female halftime performers.

Since Prince, halftime entertainment has been provided by Tom Petty & the Heartbreakers, Bruce Springsteen and the E Street Band, and the Who.

Then last year, there was a glimmer of hope when the Black Eyed Peas — including its female singer, Fergie — were hired to be the halftime headliners.

CBS getting personal

CBS News announced the lineup for its exhumation of Edward R. Murrow’s celebrities-at-home series “Person to Person,” debuting at 8 p.m. Wednesday.

Anchors Charlie Rose and Lara Logan have been granted access to George Clooney’s Los Angeles home and Jon Bon Jovi’s “magnificent” home on the Navesink River in New Jersey that includes a private recording studio. And though not allowing access to his billionaire-ish home, billionaire Warren Buffett has granted the two access to his Omaha office.

“ ‘Person to Person’ shows you how Hollywood’s most popular leading man unwinds away from the lenses of the paparazzi, where perhaps the world’s most successful investor conducts his billion-dollar deals, and the home studio where one of the world’s most legendary rockers composes and records his music,” CBS News hyperventilated in Thursday’s announcement.

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