Who is embracing whom in that photograph of the Obamas that went viral on election night? The photograph, shot from below and isolating the first couple against a cloudy sky, shows the president embracing his wife at a campaign rally in August. The first lady is seen from behind, enclosed in the arms of the president, whose eyes are closed. Sent from the president’s Twitter account Tuesday night shortly after news networks declared him the winner, the photograph was immediately retweeted hundreds of thousands of times, making it the most popular image in Twitter history and propelling it to instant love across a host of social-networking programs.
It has all the generic ingredients of a successful political image. With its moody and slate-gray sky, it encapsulated the drama many of President Obama’s supporters felt Tuesday evening: The Obamas had weathered the storm. It also appealed to the almost cultlike sense of affection many Americans feel for the couple. Surging through social networks commonly used to keep people in touch with family and friends, it offered a sense of intimacy with the first family, stroking the same emotional receptors as photographs of the Obama daughters, Malia and Sasha, and the family’s dog, Bo. For Democrats, it also has a basic allegorical function: The bonds of love between Barack and Michelle Obama symbolize a healthy society. For African Americans, it adds to a repository of images that celebrate the success of the Obamas in opposition to the frequent demonization of supposedly dysfunctional black families in popular culture.
But the photograph has a remarkable and specific latent message, too. Unlike many images of political marriage in which the man lays claim to his wife through a symbolically possessive gesture — touching her shoulder, raising her hand up or kissing — the embrace between these two people seems mutual. The first lady is, among many other things, a big woman, famed for her well-toned arms, and in this image of hugging, she’s giving as good as she gets.
The president, if anything, seems to need this hug and appears almost dependent and vulnerable. The obligatory masculine markers of leadership — resolve, self-sufficiency and emotional equanimity — dissolve into the obliterating communion of two people lost in their own love world.
It’s impossible to know the reality behind this image, whether the president and the first lady are indeed in love in the way that photograph suggests. Perhaps this is just another very successful variation on the carefully staged depiction of love that is mandatory for political success. But regardless of the reality, that variation is significant. The photograph strongly suggests an ideal of mutuality in marriage, unencumbered by older ideas of possession and obedience that still hold sway in some deeply traditionalist religions.
Political rhetoric keeps those older ideas alive in vestigial but important ways. It’s a common joke, among politicians, to say that one’s spouse is “the best choice I ever made.” George W. Bush loved this line, and Mitt Romney reprised a version of it in his concession speech early Wednesday. It seems at first a mildly self-deprecating statement, flattering the man’s “better half.” But it also reinforces marriage as a man’s choice of a woman, and the politician as a decision maker. It is marriage cast in the active tense, with the man as subject of the sentence.