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For DJs of Fashion Week, intuiting tempo makes or breaks a collection

NEW YORK — As much as pop stars delight designers by attending their fashion shows, a last-minute drop-in can wreak havoc for the show’s DJ. When Beyonce turned up at J. Crew’s spring 2012 presentation Tuesday, Kris Bones had to think fast in the sound booth — and mix faster.

“They didn’t tell me till literally she was just coming in,” said Bones, 40, a London-based DJ whose clients this week have included DKNY, Prabal Gurung and Loden Dager. “It was a last-minute thing, so I just pulled up bits and pieces, some instrumental stuff” from her songs. He kept the tribute subtle; even under time pressure, there’s a fine line between welcoming a star with a nod to her music and flat-out pandering by playing her latest hit.

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Colors like turquoise, yellow and cobalt blue and bold prints were big trends from the Spring 2012 collections at New York Fashion Week.

Colors like turquoise, yellow and cobalt blue and bold prints were big trends from the Spring 2012 collections at New York Fashion Week.

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Of course, matching a singer’s front-row presence to the beat that rocks the runway is easier with advance warning. Since he knew hip hop’s Nicki Minaj would be at the Betsey Johnson show, Bones created what he called “a real one-off original.” Call it a couture mix: He overlaid Jimi Hendrix’s “Foxy Lady” with Minaj’s a cappella vocals. This way, said Bones, celebrities “feel special, but you’re not just putting on a track.”

Fashion shows are all about emotion, and the music plays a big part in drumming up feeling. Behind some of the best shows at Fashion Week, which ended Thursday, were imaginative DJs, though they will tell you that crafting the right musical mix for harried creative types is no easy task. It takes a little mind reading — and a large CD collection.

Decoding a vision

Typically, top designers meet with their DJs a month or more ahead of time to convey the collection’s theme. Then it’s up to the DJ to translate into music the inspiration behind, say, a silk chiffon maxi skirt in charcoal.

To go with his James Dean theme — red canvas windbreakers, polo sweaters, high-waisted pants — designer Michael Bastian, known for classic updated sportswear, wanted songs that evoked “that emotional meatiness of James Dean, the whole fragileness of him.” He chose a song by Boy George and a slow, sultry cover of the Beatles’ “I Want to Hold Your Hand.”

But not all designers know what they want. Worst-case scenario: The designer who once told Bones, “This is our theory: It’s Japanese American, and here’s a picture of a mountain.” Bones was exasperated. “What can I do with this picture of a mountain?”

Best case: a time, a place and a persona. When Mark Badgley and James Mischka met with DJ Javier Peral, they told him they had in mind an eccentric woman from the 1960s, like a starlet in one of jet-set photographer Slim Aarons’s books. “Palm Springs, beachy glamour, pools,” Peral said. That gave him a starting point.

But Peral, 47, also knows that designers “don’t want to take it too literal. Everyone wants to go on the modern side and make the clothes look young and appealing.” So at the Badgley Mischka show Tuesday, he led off with “Add Ends,” a dreamy song with a sparkling pulse by the Danish pop band When Saints Go Machine.

“I liked the sound,” said Peral, who studied law in his native Spain before moving to New York, where he’s been mixing for fashion shows for 15 years. “There’s a quirkiness, it’s a little odd — their voices are choirlike without being too churchy. It’s something eccentric, but at the same time very lyrical and beautiful.”

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