Beck’s sometimes outrageous pronouncements — he infamously said that President Obama has “a deep-seated hatred for white people” — were good for drawing attention and viewers, but they made him radioactive among sponsors. They also put him out of step with Fox News’ overall ethic, which is heavy on pugnacious conservative commentary but eschews the sort of apocalyptic rhetoric Beck favors.
Beck’s program has remained a solid draw for Fox despite a gradual slide in the ratings from its mid-2009 peak. Airing at 5 p.m., a period when fewer people are watching TV than during evening prime-time hours, “Glenn Beck” still draws more than 2 million viewers, making it one of the top attractions on a cable news channel. Beck’s ratings sometimes approached those of Fox’s “O’Reilly Factor,” consistently the most popular program on cable news.
But Beck’s broadsides alienated a number of organizations that fought back by pressuring his advertisers and embarrassing his bosses. Color of Change, a group that advocates on behalf of African Americans, started an advertiser boycott in July 2009; its efforts were abetted by Media Matters for America, a liberal watchdog organization that made Fox News in general, and Beck in particular, its raison d’etre.
Jewish groups also were angered by Beck’s habit of denouncing his political opponents by comparing them to Nazis. Their anger was further stoked by Beck’s three-part series on liberal billionaire philanthropist George Soros, whom Beck described as a Nazi collaborator during Soros’s boyhood in occupied Hungary.
After a coalition of Jewish rabbis called on Murdoch to sanction Beck in a full-page ad in the Murdoch-owned Wall Street Journal in January, Beck further inflamed his Jewish critics by comparing Reform rabbis to “radicalized Islam” on his syndicated radio program a month later.
The outrage got to Murdoch and Fox News Chief Executive Roger Ailes, said Simon Greer, who heads the Jewish Funds for Justice, which organized the Wall Street Journal ad.
“I think Fox News and its leadership value their relationships with the American Jewish community, and Glenn Beck has consistently insulted and disrespected Jews to such an extent that it was bad for Rupert Murdoch and Roger Ailes’ worldview,” Greer said in an interview.
Leading conservatives have taken issue with Beck lately, too. Pat Buchanan and neoconservative columnist William Kristol, among others, criticized Beck’s comments about the Middle East after Beck asserted that the uprisings were part of an alliance between American liberals and Muslims seeking to create a caliphate that would spread radical Islamic ideology across the region.