Need to reach ultra-conservatives with your political message? Advertise on ESPN’s regular-season college football coverage or NBC’s “Today With Kathie Lee & Hoda,” or become a proud sponsor of PBS’s “Antiques Roadshow.”
Those three shows have the highest concentration of ultra-cons in all of TV, according to a new report by marketing research company Experian Simmons.
More from Lisa de Moraes
Pulitzer Prize winner, Peabody recipient, Medal of Freedom honoree -- Lisa de Moraes is none of these, but she is an authority on the bad direction, over-acting, and muddled plot lines being played out in the TV industry's executive suites.
Got a message for Super-Democrats? Say it on Comedy Central’s “Daily Show With Jon Stewart,” or the network’s “Colbert Report,” where they tend to gather. Or even NBC’s “30 Rock,” which attracts the third-highest concentration of Super-Dems even though Alec Baldwin steals every scene as Reagan-worshipping network chief Jack Donaghy.
Just in time for the party conventions comes a study on the TV shows with the highest concentration of each political party’s most loyal voters. ESPN college football tops the Ultra-Conservatives’ list, followed closely by “Antiques Roadshow” — so Ultra-Cons don’t hate PBS after all!
Stewart’s faux-news program tops the Super-Dem category, followed closely by companion show “The Colbert Report.” No big surprise there.
But also scrutinized for their TV viewing habits were three important swing-voter segments in this election cycle: Mild Republicans, On-the-Fence Liberals and something called Green Traditionalists — who, it appears, are those viewers who swing well to the right on abortion and Social Security but think there might be something to this climate-change thing.
In the country’s dozen-ish swing states this election, all those dark-money groups and super PACS will want to buy time in the shows that attract the highest concentration of viewers they’re trying to reach, says Matt Tatham, spokesman for Experian Simmons, a unit of global information company Experian.
If it’s Mild Republicans you’re trying to sway, CBS’s “Rules of Engagement” is where they gather in the highest concentration.
On-the-Fence Liberals, however, are as plentiful as wildebeest at a Botswana watering hole on BBC America’s “The Graham Norton Show.”
And you’ll never guess what show has the thickest concentration of Green Traditionalists: “Lizard Lick Towing” — the truTV “actuality” series about Ron and Amy Shirley and their vehicle repossession company in Lizard Lick, N.C.
And if “Lizard Lick” ad time is all sold out, buying time on TLC’s “Extreme Couponing” is nearly as good. Strangely, there’s not an environmental show in the top 20 list, unless you count PBS’s “Nova” at No. 19 — and maybe truTV’s “Storage Hunters” at No. 14. Green Traditionalists do not converge in big numbers around scripted TV programming, it would appear.
Super-Democrats, on the other hand, can be found in abundance watching Showtime’s drunks-can-be-cute-too drama “Shameless,” ABC’s family comedy “Modern Family” and HBO’s sex-and-swords drama “Game of Thrones,” among other scripted programs making that group’s top 20 list.
Ultra-Conservatives, meanwhile, like the “Today” show (especially the hour with Kathie Lee and Hoda), and ballroom dancing on ABC’s “Dancing With the Stars” (especially results night). Also doing well with that group: CBS’s “NCIS.”
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