Fox’s new animated series, “Bob’s Burgers,” is another gross cartoon where the laughs get burnt to a crisp, this time about a beachside hamburger joint owned and operated by the Belchers, a family of indeterminate ethnic origin.
Greek? Armenian? The simple, vertical lines drawn up and down Bob Belcher’s arms seem to symbolize a swarthiness, something endearing yet undesirable that the creators are trying to subliminally convey to viewers. Or no, probably not. I’m already expending too much brainpower in trying to detect an original theme here.
Pointlessly vulgar and derivatively dull, “Bob’s Burgers” is wedged into the network’s Sunday night animation lineup — a land first settled long ago by “The Simpsons,” finessed by Mike Judge’s “King of the Hill,” and later overpopulated and overworked by Seth MacFarlane’s manic output of characters in “The Family Guy,” “American Dad!” and “The Cleveland Show.” (Speaking of “King of the Hill,” one of “Bob’s Burgers” executive producers came from that show, but you’d hardly know it to look at the new show; less faint are “Bob’s Burgers’s” creative commons with FX’s “Archer” and Comedy Central’s 1990s hit, “Dr. Katz, Professional Therapist.”)
Although the animation in “Bob’s Burgers” attempts a couple of alluringly simple touches (the Belchers have no chins, lending them a quirky, Beaker-from-the-Muppets quality), the script and characters exhibit a cheap emptiness interested only in exploring the ever-outwardly-shifting limits of what you can and can’t say on broadcast TV. No one giggles more than I do when a cartoon for grown-ups mines some naughty, new frontier — but “Bob’s Burgers” just isn’t that funny.
The first episode finds Bob fretting about drawing more business for the Labor Day weekend rush. The crowds keep passing his place by, and keeping the restaurant open appears to be an ongoing issue. The only employees are Bob; his wife, Linda; a daughter, Louise, who keeps complaining that her crotch itches; a son, Eugene, who has ADD and a fart horn; and, Tina, a younger daughter with a twisted sense of humor who takes a piece of chalk and rechristens the burger-of-the-day special as “the Child Molester.” (“It comes with candy,” she explains.)
Two health inspectors arrive and start ticking off a litany of code violations. During show and tell at school, Tina tells her classmates that her father’s hamburgers are made from human flesh provided from the crematorium next to the restaurant.
Laughing yet? The lone accomplishment of “Bob’s Burgers” is making “The Simpsons” (which once brilliantly stood for the end of polite sitcom civilization) and “The Family Guy” (which made good on that promise) seem even more like classic, intellectual television. All of which is a bummer for “The Simpsons,” which still works hard to remain rebelliously relevant and hilarious. It’s not exactly thrilling company for MacFarlane’s ilk, either.
And somewhere, once again, Fred Flintstone weeps.
(30 minutes) premieres Sunday at 8:30 p.m. on Fox.