But what did it get him? While Twitter has launched many once-obscure wits to social prominence, TV bookings or publishing deals, Joseph — the National Security Council staffer fired this week when he was revealed as the secret author of @natsecwonk — could never benefit from a growing fan base. As with the Beltway’s busy community of Internet phantoms, he had to be anonymous because of the sensitivities of his day job. So then why tweet at all?
Just ask @pourmecoffee, a short-form pundit who has managed to rack up more than 140,000 followers, including a media-political elite that has no idea of his identity.
“You know when you were in college and you hung out with your favorite friends telling jokes and trading [bogus] theories and it was the best thing ever?” he said in an e-mail. “Twitter allows you to do that again.”
You don’t need a spotlight to get your ego stroked, explained the pseudonymous @HillStaffer. “Faves and retweets and kind words feel good, even if not accredited to my real name.”
Some of Washington’s anonymous tweeters write from a stance of insider authority, such as @Httr24_7, who for a couple seasons tantalized sports reporters with solid tips about Redskins personnel moves. Others mock a stance of insider authority, such as the anonymous parody accounts @DCjourno (“just posted my take on what Obama’s big speech means for 2016”) and @SrWHOfficial. A few exist in an blurry middle ground, like Unsuck DC Metro, a thriving blog and Twitter feed that began as a series of rants by an unknown subway rider and evolved into a clearinghouse of Metro news and tips.
@HillStaffer, who has more than 5,300 followers, argues that most accounts “are born out of frustration or boredom.” He started his in early 2011 — and yes, he’s a he, though he once overheard a fan claim the author was a woman — to mock the habits of his work milieu. (Sample tweets: “99% of the creativity in Congress goes into the naming of softball teams”; “Get pictures of all the members of Congress who force their unpaid staff to work tomorrow. No one is ‘essential.’ ”) And there was never any doubt he’d remain anonymous: Too many staffers had been fired for Twitter high jinks.
He can relate to Joseph. “I’d say he felt like he was originally providing some kind of 5th estate insight,” he wrote in a Twitter direct message. But “once you have that platform, and anonymity, it’s easy to become vitriolic, as he did. Not saying I think I’m writing the Federalist Papers over here either, but I try to point out hypocrisies with a [Stephen] Colbert-like character.”