Come July, traveling to the Summer Olympics sites will be much less strenuous. According to the organizer’s greenprint (the Games will have an eco-bent), shuttles and trains will transport spectators to and from the events. But nine months before the Opening Ceremony on July 27, the route was a beastly jungle of cranes, construction trucks, misleading signage, concrete barriers and piles of rubble. To further confuse matters, Pudding Mill Lane, one of the closest stops to the venue, was temporarily out of commission, and my taxi driver navigated East London as if it were alien territory — which, in a way, it was.
“East London was absolutely ripe for regeneration. The area was hugely, hugely deprived. It had all of the smelly industries,” said Jo Broadey, a guide with Blue Badge Tourist Guides, one of many organizations that lead tours of Olympic Park. “The Olympics will transform the area.”
London, a serial host (1908, 1948), beat out Madrid, Moscow, New York and Paris for the honor of holding the global sporting event. The city will center most of the contests (swimming, basketball, cycling, hockey, etc.) and key facilities (press center and athletes’ village) in East London, a severely polluted and downtrodden area that makes Beijing smell like a rose garden.
And yet — cue Bob Costas — the Dickensian story of East London mirrors the dramatic narratives of many Olympiads: Underdog overcomes adversity to triumph.
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You’ve probably heard of East London. You might even have visited the area during past travels in the British capital. If you’ve been to the Royal Observatory Greenwich, the curry houses on Brick Lane, Canary Wharf or the O2, the concert arena, then you have wandered onto the right side of the city map.
The region, like many an area defined by a compass point, is vast and varied. To clear up any misconceptions, East London is not a boundless industrial wasteland, nor is it entirely cordoned off for the Games. (Conveniently, just the industrial wasteland section is.)
Olympic Park fits in a 500-acre tract in the Lower Lea Valley. If you require a fixed point, look up Stratford. Or any of the four boroughs that kiss the edges and provide alternate entry points. You can, for example, hike or bike the paved Greenway from Hackney Wick, across the canal, to Olympic Park and the View Tube, an observation platform and cafe made of recycled shipping containers. (Told you the place was eco.)
To understand the ongoing evolution of East London, I met up with the founder of Urban Gentry, a tour company that organizes outlier excursions such as East End: Hip Neighborhood Tour. We chose a rendezvous spot, the Shoreditch High Street London Overground stop, and shared vague descriptions of ourselves: Kevin Caruth was a tall Englishman in a trench coat; I was the American.