And Peterson is eager to please. Mount Vernon Grassfed’s pigs had been chowing down on a feed made with soy. Because that’s a no-no on paleo, the animals are on a new diet.
“This doesn’t feel like it’s a here-today, gone-tomorrow fad,” says Peterson, who recently added delivery service to Arlington’s Potomac CrossFit and envisions more CrossFit locations down the line.
Members of Washington’s CrossFit community aren’t the only ones hungry for something other than the Gatorade and protein bars typically found at gyms. Local food businesses have realized that busy Washingtonians want to eat well after a workout without having to schlep somewhere else to shop.
Sara Polon is pretty sure her dad was the first one to come up with the idea back in 2008, when she launched Soupergirl. Polon now operates a restaurant across from the Takoma Metro stop, but back then, she needed a way to distribute her vegan, low-calorie soups. Her dad suggested designating pickup locations, and fitness destinations were a natural fit.
The partnerships haven’t always succeeded, particularly at places with odd hours or inconvenient locations. (Want to really sweat? Try carrying a big soup order up several flights of stairs.) But Polon says her fitness pickup locations still account for some of Soupergirl’s most loyal customers.
“When you make a commitment to moving differently, there’s this natural trigger that gets you thinking differently about nutrition, too,” says Robert Morton, co-owner of Power Supply, which has quickly become the largest player in the area’s fitness food scene. Founded just three years ago, the fresh meal delivery service is now at nearly 50 locations, mostly CrossFit boxes that signed on for its paleo offerings.
Over the summer, Power Supply merged with Mindful Chef, a local company that specializes in vegetarian dishes and caters to yoga studios. So as of last week, customers can choose from three meal plans: paleo, mixitarian (“paleo-inspired,” but with legumes and grains) and vegetarian.
CrossFitters and yogis may seem very different, but their cultures are more similar than many people realize, Morton says. They’re both invested in what he calls “intentional fitness.” And they both nurture a community culture that helps spread the word when there’s something members want to support.
In the yoga world, for instance, they really like Goûter, a line of tonics made with alkaline water, organic lemon, coconut nectar, spices and herbs. Steve Mekowski and V Orban set out to create something like fresh juice, but with better nutritional value and a slightly longer shelf life.