Philanthropy is going to the grass roots this spring in Alexandria as 70 nonprofit organizations try to raise $200,000 in a 24-hour period of online giving Wednesday.
The event, “Spring2ACTion Alexandria,” encourages donors of all income levels to give $10 or more to a local charity online at spring2action.org or by phone.
“For us, it’s a great way [to raise money] because we’re a smaller community, and it helps our nonprofits engage in online giving and social media,” said Tracy Viselli, community manager of Action Alexandria, which hosts the event with ACT for Alexandria. “There’s a low threshold for donation, so everybody can be a philanthropist, not just Bill Gates.”
Last year, 47 Alexandria nonprofit groups raised $104,000 from more than 1,200 donors. A similar event, Give to the Max, brought in $2 million for 1,300 Washington nonprofit groups last fall.
The nonprofit organizations, from ones that help at-risk children to those dedicated to animal welfare, get training, new donors and a chance to win prizes. Razoo, a District-based Web site that helps stage these fundraisers across the country, takes 2.9 percent of each donation for credit-card processing and technology costs, which it says are the lowest rates in the industry.
The event is the first of three days of fundraising, with a business philanthropy summit, a community service day and a kids’ lemonade stand day, outlined at springforalexandria.org.
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