The contractor’s response to her one-star takedown? Fight back.
Christopher Dietz filed a $750,000 Internet defamation lawsuit against Perez last month, saying the postings on Yelp and others on Angie’s List were false and sent customers fleeing. He is also asking a Fairfax County court for a preliminary injunction to keep her from writing similar reviews. A hearing will be held Wednesday.
Lawyers say it is one of a growing number of defamation lawsuits over online reviews on sites such as Yelp, Angie’s List and TripAdvisor and over Internet postings in general. They say the freewheeling and acerbic world of Web speech is colliding with the ever-growing importance of online reputations for businesses, doctors, restaurants, even teachers.
It’s snark vs. status.
No one keeps track of how many suits are filed over online reviews, and lawyers say the numbers are still small but are getting larger. Most of the suits fail because juries and the courts have sided with free speech and the rights of the reviewers to express their opinions.
With 84 million visitors a month and 33 million reviews, Yelp especially has become a legal battleground given that the reputations of restaurants, nail salons, dry cleaners and other businesses can be made or shredded in a few keystrokes. For instance, a Chicago plastic surgeon sued after a Yelp reviewer said he gave her “Frankenstein breasts.”
Perez, a retired captain in the armed services, said she never fathomed that her Yelp review could land her in court. It has left her reeling and potentially facing thousands of dollars in legal bills to defend herself.
“I don’t want to see what happened to me happen to anyone else,” Perez said.
Nevertheless, she stands by her reviews, saying that everything she wrote was truthful about the work Dietz did on the townhouse, where she lives with her dog.
Some reviewers and free-speech advocates, including Perez, see the cases as free-speech issues: They say the lawsuits are heavy-handed attempts to stifle critical — but valuable — consumer information that has forced businesses to be held accountable.
On the other side, business owners such as Dietz say they are forced to take extreme legal measures because the Internet has made defamation that much more damaging. A single false post can live virtually forever on a site and reach millions, causing untold harm.
Lawyers say such cases are a cautionary tale for a new era: Those who feel targeted by defamation on the Web are more likely to file suit, and judges and juries are more likely to take such claims seriously than in years past, raising the legal stakes over vitriolic reviews, nasty blog comments and Facebook feuds.