Maryland attorney general candidate Brian Frosh is putting his campaign war chest to work releasing the first television ad of the campaign season ahead of the Democratic Party primary in June.
The 15-second spot aired early Wednesday on the local NBC-affiliate station during its morning newscast and will continue to run six to eight times a day in the greater Washington, D.C. region, said campaign spokeswoman Kitty Roberts.
Frosh has more money in the bank than his two competitors, fellow state lawmakers Dels. Jon S. Cardin (D-Baltimore County) and Aisha N. Braveboy (D-Prince George’s), but he has yet to charge ahead in the polls.
The black and white 'Driving Force" advertisement uses lines from the Washington Post's editorial board endorsement that highlighted the veteran senator's leadership in passing one of the country's strictest gun-control measures and advocating for more protections for victims of domestic violence.
Roberts said ads will soon air on the radio and in Baltimore, where Cardin is a favorite among voters, according to independent polls taken in February. A majority of voters were still undecided when those polls were conducted.
Cardin enjoys name recognition and clout in an influential region of voters, where he has been elected to the General Assembly for three consecutive terms. He counts passing laws that go after cyber-criminals and cyber-bullies to be among his top accomplishments while in the state house.
According to the most recent campaign finance filings, the 44-year-old Cardin has outraised Frosh this year but still has about $400,000 less in the bank.
Prince George's Braveboy lags behind in fundraising but has secured labor endorsements and remains a favorite on home turf.