Goldstein, a retiree in Dolce & Gabbana glasses, ordered pastrami. Her son got the Angry Turkey Racheal. They ate at a high table with an exquisite view of the gas pumps.
“It’s a big, juicy, delicious sandwich,” Goldstein said after finishing the first half and pondering the second. “I need a toothpick.”
Gas stations have not historically inspired confidence as palate pleasers. Day-old (or longer) doughnuts or hot dogs rolling (and rolling) on a spinner grill come to mind. But across the Washington region, there are at least a dozen eateries serving delectable, sometimes organic, fare near the pump. There’s Korean bibimbap in Wheaton, authentic Mexican in Jessup, Thai in Leesburg and Latin American in the District. Corned Beef King cooks its meat for 11 hours.
Gas station cuisine is partly being driven by popular food truck operators — Corned Beef King started as a truck in 2011 — seeking permanent locations for the evolution of their brands and to meet strict regulatory requirements to have a licensed base of operations. Other eateries are looking to gas stations for low start-up costs, guaranteed foot traffic and a little bit of kitsch.
The chefs and dreamers have found willing partners in gas station owners. Some have volunteered to cover the cost of building kitchens to tap new sources of revenue — from rent and increased foot traffic — as the margins on gas sales shrink even further and retailers such as Best Buy encroach on their quick-bite turf by stocking soda and snacks at the register.
Jeff Lenard, vice president for strategic initiatives at the National Association of Convenience Stores, is planning to highlight the region’s flourishing gas station food scene at his group’s annual trade show next month. He’s seeking to inspire a wave of innovation at the nation’s 149,000 gas stations and convenience stores, which generate 160 million transactions a day — plenty of opportunity to sling chorizo tacos.
Lenard quotes Chevy Chase in the 1983 movie “Vacation” as a sign of the changing times. The actor delivered this memorable line: “I’m so hungry I could eat a sandwich from a gas station.”
“That was very funny back then,” Lenard said, “but I’m not sure how many people would be in on the joke now. We think food is the future of gas stations. People now know they can get a great meal from a truck, and it has expanded the horizons where people no longer expect a good meal can only be found at a place with a tablecloth.”
Goldstein ate her pastrami on rye while the loud, spiky-haired sandwich king — his name is Jon Rossler and he looks like Guy Fieri from the Food Network show “Diners, Drive-ins and Dives” — operated his food truck in Rockville. Rossler started the truck after a falling-out with his father at their Falls Church deli business. The corned beef is a family recipe. The gas station owner stripped out the service garage to make room for the restaurant.