Two days later, Anthony G. Brown confidently strode out of the convention center in Ocean City to a podium flanked by U.S. and Maryland flags as a half-dozen aides hovered. Brown was there to accept his latest batch of endorsements for governor, this time from 23 county-level elected officials across the state.
In a tightly scripted event, a beaming Brown spoke in broad generalities about his plans if elected governor next year, pledging “to build a better Maryland for more Marylanders.”
While the two leading Democrats are similar in many ways — both are progressive, Ivy League-educated lawyers who have spent the bulk of their careers in public service — they have taken widely divergent paths in the early stages of the 2014 race to succeed Gov. Martin O’Malley (D).
Brown, the lieutenant governor who declared his candidacy in May and named Howard County Executive Ken Ulman (D) as his running mate shortly thereafter, has spent the first act of the campaign enlisting supporters and trumpeting the bold-face names of the Maryland political establishment who back him. It’s all been part of a strategy to create a sense of momentum before Gansler even officially joins the race.
Gansler, the attorney general who plans to declare his candidacy next month, has said he’s holding off because no one is paying attention yet. He’s made many public appearances, but they have felt less like campaign rallies than college seminars on topics including chicken waste, government transparency and easing the transition of former prisoners back into society.
While the primary remains 10 months off, the tactics so far reflect a race between a candidate positioning himself as a popular insider and one who is casting himself as more of an outsider with no shortage of ideas.
Both campaigns say their strategy is the right one.
“I’m not about rolling out endorsements and that kind of thing. I’m about ideas,” Gansler told a few dozen people who stopped by an ice cream social he hosted Friday night in Ocean City as part of the annual statewide conference of county officials there.
Brown and his aides say that he will roll out plenty of policy proposals, too, but that it makes more sense to do that in the fall — when more voters are paying attention. According to an aide, Brown will have proposals on many big-picture issues, including job creation, education and the environment. Some will build on work that Brown has done with O’Malley over the past 6 ½ years.
At his endorsement rally Friday, Brown told reporters that those kind of events are important as well. Brown’s backers include O’Malley, U.S. House Minority Whip Steny H. Hoyer (D-Md.) and Rep. Elijah E. Cummings (D-Md.). He also has the support of state Senate President Thomas V. Mike Miller Jr. (D-Calvert) and Baltimore Mayor Stephanie Rawlings-Blake (D).