“We were hungry,” Dr. Brothers told Coronet magazine. She later triumphed on a second game show, “The $64,000 Challenge.”
Soon she moved on, making a name for herself throughout the media world in the field in which she had been trained.
It did not matter whether the program was called “The Dr. Joyce Brothers Show” or “Consult Dr. Brothers” or “Living Easy With Dr. Joyce Brothers.” So long as it was hers, viewers and listeners, including the depressed and the dejected, sought out her gentle manner and reasonable prescriptions.
Fans also perused the pages of “What Every Woman Should Know About Men,” which appeared in 1982, and her other books. One was “How to Get Whatever You Want Out of Life.” It could be done, she said, without harm to other people.
It was important to her, she said, to make available to the public much of the “useful research locked up in libraries . . . research that people could put to use in their own lives.”
In 1971, she was credited with keeping a caller to her radio show from committing suicide.
Joyce Diane Bauer, who took the last name of her husband, Dr. Milton Brothers, was born to two lawyers in New York City in October 1927. A sister became a lawyer. After high school in Queens, she received a bachelor’s degree from Cornell University in 1947.
While studying the psychology of behavior and personality at Columbia University, she taught at Hunter College in New York.
She earned a Columbia master’s degree in 1949, just before her marriage, and a doctorate in 1953. Her dissertation involved the experimental study of links among anxiety, behavior and the action potential of muscles.
Her husband died in 1989. Survivors include a daughter, Lisa. The family had homes in Upstate New York and in Fort Lee, N.J., across the Hudson River from Manhattan.