Before becoming a media spokesman, Col. Winston had a 25-year Army career and was awarded the Distinguished Service Cross — second only to the Medal of Honor for combat valor.
After joining the Army at 19, he became an officer in the 136th Infantry Regiment of the 33rd Infantry Division. From 1943 to 1945, he led troops in New Guinea, the Philippines and the Indonesian island of Morotai.
In February 1945, Col. Winston’s division arrived on the Philippine island of Luzon with the mission of reaching a Japanese military headquarters in the city of Baguio. He and his troops endured three months of rugged fighting in heavily wooded, mountainous terrain, often at the level of hand-to-hand combat.
On May 12, 1945, Col. Winston — then known as 1st Lt. Sanford Weinstein — was ordered to lead two rifle platoons in a frontal assault on a fortified hill situated on a formation known as Skyline Ridge.
As he and his men approached the top of the ridge, Japanese forces opened fire at close range with mortars, rifles and machine guns. Several U.S. soldiers were killed instantly, and others were seriously wounded. Many of the remaining troops scrambled down the hill to seek cover.
Despite being wounded in the hand and both knees, Col. Winston remained on the field of battle. He threw aside his carbine and, according to an official military citation, “grasped an automatic rifle from one of the dead and dashed forward through intense hostile fire to close with the enemy.”
“Firing from the hip as he ran,” the account continutes, “he reached a point 25 yards from the attackers and, standing upright despite the withering enemy fire which tore his helmet from his head and cut his canteen from his belt, killed at least ten of the enemy including the crew of a machine gun which he destroyed with a grenade.”
Col. Winston single-handedly dragged six of his wounded comrades to safety under intense fire. According to a report he wrote years later, he said he ordered his able-bodied troops to help retrieve the other casualties from the battlefield — reinforcing the order with his leveled gun.
As the wounded soldiers were carried to safety, Col. Winston “courageously led his men in a withdrawal through a gauntlet of hostile fire.”
A year later, after his wounds had healed, Col. Winston received the Distinguished Service Cross.
“Through his inspiring leadership and determination,” the citation read, he “saved more than 20 of his wounded men from probable death at the hands of the enemy and upheld the finest traditions of the military service.”
Sanford Harold Weinstein was born Sept. 9, 1920, in New York City. After high school, he briefly worked as a reporter in Miami and with the Associated Press in Washington. He changed his name to Winston in 1946.
In the late 1940s, he was assigned to write a history of his Army unit, which was published as “The Golden Cross: A History of the 33rd Infantry Division in World War II.”
He trained Turkish troops, commanded a U.S. infantry battalion in Germany and served in Vietnam in the 1950s. While still in uniform, he graduated from the University of Wisconsin at Madison, from which he also received a master’s degree in journalism in 1961.
He served at the Pentagon and in Europe before retiring from the Army in 1964. His other decorations included the Silver Star, Legion of Merit, two Bronze Star Medals and two Purple Hearts.
After working in public relations for the Martin Marietta aerospace division, Col. Winston became the press spokesman for HEW Secretary Wilbur Cohen in 1968. He later served under Robert Finch, Elliot Richardson, Caspar Weinberger, David Mathews and Joseph A. Califano.
Before retiring from the government in 1979, he was a press adviser to Richardson during a United Nations conference on the sea.
Col. Winston was vice president of communications for the National Association of Manufacturers before forming a consulting firm in 1984. He retired to Florida in 1990.
His first marriage, to Mary Simpson, ended in divorce.
Survivors include his wife of 36 years, Elizabeth Minter Winston of Sarasota; two sons from his first marriage, Mark Winston of Berwyn Heights and Bryan Winston of Santo Domingo, Dominican Republic; and three grandchildren.