Zelmira ‘Myra’ Hatala, ad executive

May 8, 2013

Zelmira A. Hatala, 70, who retired in 2006 as assistant manager of creative services in The Washington Post’s advertising department, died March 27 at Powhatan Nursing Home in Falls Church.

She had complications from cancer, said her niece Katherine Rokus.

Mrs. Hatala, a resident of Arlington County, joined The Post’s advertising team in 1981. She had previously owned and managed a leather textile business, Intermezzo International Fashion, in Northern Virginia.

Zelmira Ann Rokus, who commonly went by the nickname Myra, was born in Michalovce, Slovakia. She settled in the Washington area in 1967 and later became a U.S. citizen.

She volunteered at the Slovakian Embassy in Washington and with Friends of Slovakia, an organization that encourages closer relations between the United States and Slovakia.

Her first husband, Ivan Hatala, died in 1977 after 11 years of marriage. Her second husband, Charles Hauer, died in 2012 after 32 years of marriage.

Survivors include two brothers, Eugene Rokus of Arlington and Charles Rokus of Potomac; two stepchildren, Charles Hauer III of Timonium, Md., and Melanie Hauer of Washington; and a grandson.

— Megan McDonough

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