Companies starting to get engagedGlobal health: noncommunicable diseases

September 19, 2011
Mark Kramer

Co-founder and Managing Director, FSG

We’ve seen a real shift over the years in what a public-private partnership looks like. Traditionally, people look to companies for contributions, either cash or donations of product, and the companies thought of it as a charitable activity. It was peripheral to their business.

But that is really changing, as companies begin to think about how they can create shared value, embarking on initiatives that strengthen the business, the profitmaking initiatives, but that also help address social issues. And that’s very exciting because when businesses get engaged, not just as philanthropy but as part of the core strategy of the business, they commit hugely more resources and they stay with the commitments for a long time.

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