Director, Public Health Programs, Bloomberg Foundation
About 36 million deaths are occurring each year from noncommunicable diseases. At least one in six, or 6 million, of those deaths are directly attributable to tobacco use. Tobacco is the only risk factor that’s a major cause or contributor to all four of the major NCDs that we’re talking about here today.
It’s very hard to imagine a stronger “best buy” to reduce deaths from NCDs than tobacco-control measures. We specifically support the creation of smoke-free public places, strong anti-tobacco advertising campaigns, pictorial warnings on tobacco packages, bans on tobacco advertising and sponsorship, and raising the price of tobacco products through increased tax, which is probably the most important measure for tobacco control.