Correction:

An earlier version of this article misstated the proportion of Americans who are 65 or older. Thirteen of every 100 Americans are in that age group, not 22 out of 100. This version has been corrected.

Assisted living facilities may be wise to appeal more to men

MICHAEL BYERS/FOR THE WASHINGTON POST

I noted the doilies and chintz while searching for a suitable assisted living facility for my father. Right away, I knew I was up against a powerful force.

The female problem.

(MICHAEL BYERS/FOR THE WASHINGTON POST)

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Every place I visited, I was overwhelmed by potpourri and teddy bears with bows. A typical day’s activity? “Manicure afternoons.” I was reminded of my son’s experiences with elementary schools, where teachers ask antsy boys to sit at desks and read books about ponies.

It strikes me that we don’t have a good model for taking care of men.

Where is poker night? Where’s the movie night featuring “Saving Private Ryan” or “Master and Commander”?

Where’s the bar?

“Someone needs to open an all-male physical rehab place,” I tell my friend.

She thinks about this idea and says, “They could call it He-hab.”

It’s tough to fit any individual into an institution. And we navigate dangerous waters when we start generalizing about certain “types” of individuals — men, women — and their collective needs. But this much is clear: We need to think harder about men’s needs as they age and their numbers increase.

Enter the baby boomers. Last year, the first wave of boomers turned 65. According to Census Bureau figures, 13 of every 100 Americans is now 65 or older. The National Forum on the Future of Aging at April’s colossal annual Aging in America Conference stated that over the next several decades the number of Americans over age 60 will increase by 70 percent.

Researchers predict that men, despite less smoking and more mountain biking than previous generations, will continue to die earlier than women. And the ratio of men to women in institutions might remain the same (currently 26 percent male, according to the National Center for Assisted Living). “But the sheer numbers of older men will increase,” says Richard Adler, a researcher at the Institute for the Future, a California think tank on aging. Like it or not, men are going to need assisted living facilities.

“We certainly can seek ways to make facilities more gender-friendly,” says Steve French, managing partner of Natural Marketing Institute and a frequent speaker on aging.

Boomers, as expected, are making plans. The Aging in America Conference included 600 workshops, 100 posters, 3,000 participants. One popular topic: creating non-generic, non-institutionalized care environments for specific groups of aging boomers. Gay boomers. Green boomers. Korean boomers. You get the idea. Some of the buzzwords are “aging in place” and “the village movement” — caregiving communities, rather than institutions, that allow folks to live independently among like-minded people.

“We found that 90 percent of boomers say they want to stay at home when they age,” says French. “But 48 percent have no idea what they want to do when they are no longer able to stay at home.”

Meanwhile, the Census Bureau finds that 6.5 million older people need assistance with daily living, and experts predict that number to double by 2020.

So what, specifically, do men want? Forgive a few generalizations, but men, according to experts, are tough customers.

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