Ha- ha. Get it?
Okay. Maybe the Force wasn’t strong enough with my opening paragraph.
I’ll explain. Just as Star Trek fans part their fingers and say “live long and prosper” in their best Spock voice, Star Wars fans confer the films’ oft-mentioned blessing, “May the Force be with you.” In case you’re one of the few people left in this galaxy wondering what that means, the Force is the omnipresent “energy field created by all living things,” as Jedi Master Obi-Wan Kenobi described to a young, fresh-faced Luke Skywalker “a long time ago” in that “galaxy far, far away.”
There are some popular misconceptions about May 4. The day is not, for example, the anniversary of the first Star Wars film, originally released as “Star Wars,” and later given the title “Episode IV: A New Hope.” (Thanks, commenter “razellezar”!) That film’s release date was May 25, 1977. The Los Angeles City Council declared
that day to be the official Star Wars Day, but fans aren’t having it. After all, “May the twenty-fifth be with you” is just, well, silly. Besides, some Star Wars fans may have other plans, since May 25 has also been dubbed “Geek Pride Day” and “Towel Day” — the latter is for fans of The Hitchhiker’s Guide to the Galaxy and commemorates the day two weeks after the anniversary of the death of Hitchhiker’s author Douglas Adams. Those are two pretty significant scheduling conflicts.
Star Wars Day also wasn’t created by Lucasfilm, Industrial Light & Magic or 20th Century Fox. It was created by fans. That doesn’t mean Lucasfilm and a bevy of corporations aren’t joining in the franchise fun. In fact, the official Star Wars Web site dedicates an entire page to the day, complete with links to official e-cards, a list of day-of events, special deals and an opportunity to watch the fourth season of “Star Wars: The Clone Wars” along with a preview of Season 5.
If the Force isn’t strong with those offerings, perhaps it will be with Amazon.com, Williams-Sonoma, Barnes & Noble, Fathead, Lego, DK Canada, Pottery Barn Kids and Dark Horse comics — all of which are slated to either host events or offer ”May the Fourth” deals. Do you have some spare Legos around? Make a mini Darth Vader (or any Star Wars object), photograph it and send the picture to Lego. The company aims to create “the World Wide Web’s largest Lego Star Wars virtual mosaic image,” which they plan to unveil on May 5. It should be noted that the bar is high for crowdsourced, Star Wars-related content. By that I mean, if you’re standing on Earth, it’s somewhere near that star scientists observed being consumed by a blackhole. If you think I’m being hyperbolic, watch the full, two-hour crowdsourced re-creation of “Episode IV: A New Hope.” I’ll wait.