The Washington Post

The Washington Post and the mobile Web: Meeting users where they are

If you’re reading this post on a smartphone, you just might be reading it on The Post’s newest mobile product. Our all-new mobile Web site is rolling out to our smartphone audience gradually over the next several days.

Here’s what we have in store:

Mobile views for all Post content.

When we set out to rethink this site, our goal was to create a mobile-friendly view of as much Washington Post content as we could. We wanted to ensure that readers would find the wide breadth of content we publish here on pages that were lightweight and fast, optimized for even the slowest connections. Articles, galleries, videos — you’ll find them all here.

It’s all about the reading experience.

The small screen is no place for distraction, so we focused our design on a reading experience that’s simple. The text is clean and clear (with a text resize button). Articles are all on one page, so that readers on the go don’t have to wait for a new page to load. Links to related multimedia or stories give readers additional avenues to pursue.

Local commuters and undergrounders.

If you land on the homepage — or any other section front or blog page, for that matter — we’ll start downloading all of the articles on that section front in the background. This means that even if you’re stuck in a Metro tunnel, you can keep reading all of the articles on that section without a connection.

Timing is everything.

We think we’ve created an ideal platform for showcasing our special coverage of the 2012 Republican and Democratic National Conventions. To help users keep track of one of the most significant events leading up to the 2012 presidential election, we will be launching special interactive tools that offers a visual representation of all the major events, along with our news analysis, commentary, multimedia and social media conversations surrounding each convention — all available on our new mobile site.

Just the beginning.

This site is a big step forward for us, but it’s also just the beginning. We have optimizations to make for specific phones. We have features to add. We’ll have bugs. But what this site really offers us is a new platform on which to build.

What’s next? You tell us!

We want to hear from you about what you want this building to look like. E-mail us at to hit us up with bug reports, feature requests and any other comments about the new site. Look forward to building it together.



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Melissa Bell · August 15, 2012