The $10 “Meat Mountain” from Arby’s: It’s exactly what it sounds like.

Arby’s faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket.

This image from Arby's posters inspired the creation of the Meat Mountain. (Courtesy of Arby's)
This image from Arby’s posters inspired the creation of the Meat Mountain. (Courtesy of Arby’s)

And then something unexpected happened.

“People started coming in and asking, ‘Can I have that?’” said Christopher Fuller, the company’s vice president of brand and corporate communications. So Arby’s began granting their wish.

The “Meat Mountain,” as it’s called, will not be listed on the menu, but store associates will make it for customers who ask. The price is $10. For that, you get a bun and, from the bottom up:

2 chicken tenders

1.5 oz. of roast turkey

1.5 oz. of ham

1 slice of Swiss cheese

1.5 oz. of corned beef

1.5 oz. brisket

1.5 oz. of Angus steak

1 slice of cheddar cheese

1.5 oz. roast beef

3 half-strips of bacon

Arby’s says the Meat Mountain is so tall that it won’t fit into the traditional clamshell packaging. So if you dare to scale the Mountain, it will come wrapped in paper.

Read more here about Arby’s push to turn around its business.

 

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Sarah Halzack is The Washington Post's national retail reporter. She has previously covered the local job market and the business of talent and hiring. She has also served as a Web producer for business and economics news.
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Sarah Halzack · August 25