The Washington Post

The $10 “Meat Mountain” from Arby’s: It’s exactly what it sounds like.

Arby’s faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket.

This image from Arby's posters inspired the creation of the Meat Mountain. (Courtesy of Arby's)
This image from Arby’s posters inspired the creation of the Meat Mountain. (Courtesy of Arby’s)

And then something unexpected happened.

“People started coming in and asking, ‘Can I have that?’” said Christopher Fuller, the company’s vice president of brand and corporate communications. So Arby’s began granting their wish.

The “Meat Mountain,” as it’s called, will not be listed on the menu, but store associates will make it for customers who ask. The price is $10. For that, you get a bun and, from the bottom up:

2 chicken tenders

1.5 oz. of roast turkey

1.5 oz. of ham

1 slice of Swiss cheese

1.5 oz. of corned beef

1.5 oz. brisket

1.5 oz. of Angus steak

1 slice of cheddar cheese

1.5 oz. roast beef

3 half-strips of bacon

Arby’s says the Meat Mountain is so tall that it won’t fit into the traditional clamshell packaging. So if you dare to scale the Mountain, it will come wrapped in paper.

Read more here about Arby’s push to turn around its business.


More from The Washington Post:

Why do we still eat this way?

Sarah Halzack is The Washington Post's national retail reporter. She has previously covered the local job market and the business of talent and hiring. She has also served as a Web producer for business and economic news.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read



Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Making family dinnertime happen
Deaf banjo player teaches thousands
New limbs for Pakistani soldiers
Play Videos
A veteran finds healing on a dog sled
Learn to make this twice-baked cookie
How to prevent 'e-barrassment'
Play Videos
Syrian refugee: 'I’m committed to the power of music'
The art of tortilla-making
Michael Bolton's cinematic serenade to Detroit
Play Videos
Circus nuns: These sisters are no act
5 ways to raise girls to be leaders
Cool off with sno-balls, a New Orleans treat
Next Story
Sarah Halzack · August 25, 2014