The Product: H&M men’s underwear
The Premise: In a pre-Super Bowl campaign, H&M asked America to vote: Should David Beckham wear underpants, or should David Beckham not wear underpants?
The Punchline: No underpants.
The Verdict: Well, how about that? The first objectifying Super Bowl commercial of the night is ogling a man’s body, not a woman’s.