David Beckham strips to his skivvies for H&M’s Super Bowl commercial

David Beckham stars in H&M's Super Bowl ad. (Courtesy of H&M)

The Product: H&M men’s underwear

The Premise: In a pre-Super Bowl campaign, H&M asked America to vote: Should David Beckham wear underpants, or should David Beckham not wear underpants?

The Punchline: No underpants.

The Verdict: Well, how about that? The first objectifying Super Bowl commercial of the night is ogling a man’s body, not a woman’s.

See more Super Bowl commercials on Post TV.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.

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Maura Judkis · February 2, 2014