Nike’s LED court, named for Kobe Bryant, may be the future of training

Kobe Bryant shows how “House of Mamba” works. (Courtesy Nike)

On a recent promotional trip to Shanghai, Kobe Bryant unveiled the future of basketball.

More specifically, it’s a Nike RISE court, an LED “House of Mamba” floor that may someday change how athletes train.

Nike teamed up with AKQA to create a court on which players can do drills based on how Bryant himself trains. During the promotional trip, he did a demonstration with Chinese students — although he wasn’t exactly sure how it all works.

Never mind, though. It looks fabulous.

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.



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Cindy Boren · August 18, 2014