Kickstarter could fund D.C.’s first cake pop shop

You’ve heard of cake pops, and you’ve heard of bakeries, but have you ever been to a … cakepoppery?

If Yael Krigman’s Kickstarter is successful, D.C. could soon see its first. The 32-year-old corporate lawyer-turned-baker has been whipping up batches of cake pops and bagels in Cleveland Park for almost three years, and now hopes to raise $70,000 for a brick-and-mortar location.


A rendering of the future "cakepoppery." (Michelle Lee/Baked by Yael)

"Kickstarter was a great option for me," Krigman wrote in an email. "I'm essentially asking people to pre-order cake pops -- pay for them now and get them later this year when I open my storefront."

She adds: "Based on feedback I've gotten, there are people who are pledging because they think a 'cakepoppery' is a cool concept."

Krigman isn't the first would-be restaurateur to turn to Kickstarter for funds. Mothership, the brainchild of El Floridano’s Stephan Boillon, opened in Park View in March after raising more than $33,000 on the site. Righteous Cheese, a Union Market staple, launched with $13,000 in donations. WildCraft Soda also got a boost from Kickstarter -- as did newbies Broodjes and Bier (“a Dutch-inspired sandwich start-up”) and Nicecream Factory (“the first liquid nitrogen ice cream shop on the East Coast”).

Krigman is, admittedly, asking for the biggest payout of the bunch. But while a shop devoted to colorful cake bites might sound a little too twee for some, she seems to have enough fans to make it happen: Since launching May 8, her Kickstarter has already raised an incredible $13,016 from 82 backers -- including one $5,000 donation from someone who apparently really likes cake pops.

“She's worked extremely hard to get this far and most importantly her baked goods are FABULOUS,” one customer gushed on the Cleveland Park listserv. “I'm looking forward to the day I can buy them from her shop instead of ordering them.”

Fellow cake pop fanatics have until June 9 to donate. Everyone else can expect the store later this year -- Krigman "would love" a Cleveland Park location, but will consider other neighborhoods around D.C.

Caitlin Dewey is The Post’s digital culture critic. Follow her on Twitter @caitlindewey or subscribe to her daily newsletter on all things Internet. (tinyletter.com/cdewey)

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Fritz Hahn · May 14, 2013

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