Making money off of YouTube is nothing new but most viral video stars don’t have to get kicked in the head to do it.
Jarred Frank, a 22-year-old Canadian, could earn big money for his 10-second YouTube video.
With over 24 million views Frank’s video depicts himself attempting to take a ‘selfie’ while a train passes behind him, only the ‘selfie’ didn’t happen. He was kicked in the head by a person on the train.
After sparking interest from several companies, Frank signed a licensing deal with California based Jukin Media, which the CBC estimates could generate $30,000 to $250,000. It might also generate nothing. The video has been making the rounds.
The estimated potential earnings are based on video views. CBC reports “his video could earn in the range of $2 to $16 per 1,000 views and he would get a 70 per cent share. Precise details will not be known until YouTube releases its regular mid-month report on view tallies.”
With more than 1 billion unique users visiting YouTube each month there is big money to be made from viral videos.
Forbes reports Jukin Media is one of many new start up companies focusing on videos “going viral.” Jukin pairs viral videos with “meaningful brands” which “benefit both the brand and video’s creator.” Jukins CEO Jonathan Skogmo told Forbes:
Video owners didn’t realize they could be earning money from their videos, and TV producers and brands were spending too much time and resources trying to discover, source, and clear this type of content. So we set out to fill this giant void in the marketplace.
Using viral marking is nothing new, but according to Skogmo, brands and advertisers are increasingly embracing the concept. “An unscripted caught-on-tape moment can often tell a brand’s story more effectively — and more cost-effectively — than produced spots.” Even with the increase in viral videos being used, not all content is marketable. Skogmo tells Forbes:
“Nine times out of ten, a video that goes viral is funny, and it has a ‘wow’ moment. People like to share content that will make their friends laugh. So when our team is looking at a piece of content, the first question is always: ‘Would I share this with with my friends?’”