The Colorado Symphony Orchestra plans to reignite interest in classical music, playing a series of “cannabis-friendly” concerts sponsored by the state’s blooming marijuana business.
Facing falling attendance and a shrinking budget, the state’s only full-time professional orchestra announced on Tuesday its “Classically Cannabis: The High Note Series,” which will begin May 23 with small ensembles of musicians playing in a downtown Denver gallery. The shows will be put on by pro-pot promoter Edible Events and are being billed as fundraisers, the Denver Post reported. Edible Events’ Jane West told Rolling Stone concertgoers are encouraged to bring joints, baked goods or tinctures of weed.
“We try to create upscale events where people can come and enjoy some cannabis just like they would a glass of wine,” West said.
The events, however, are strictly BYOC — bring your own cannabis. According to an events listing on Colorado Symphony Orchestra’s Web site, pot will not be sold.
“The cannabis industry obviously opens the door even further to a younger, more diverse audience,” Colorado Symphony Orchestra CEO Jerome Kern told The Associated Press. In return for sponsorship, marijuana-related companies get “the legitimacy of being associated with the Colorado Symphony Orchestra.”