Worst startup ever: Failed company wanted to charge $15 for $10 in quarters

Shout it from the rooftops: Those who wish to do laundry will have to go to the bank.

They will have to seek out change machines in bars and video arcades.

They will have to search beneath the cushions of the living room couch.

Even in an on-demand economy, they will not be able to subscribe to a laundry-quarter delivery service that charges more than said quarters are worth.

Why? Washboard is out of business.

In a statement/mea culpa/moment of deep realization, founder Caleb Brown cited problems with the company’s payment processor. However:

Nearly 100% of the internet thought Washboard was an absolutely absurd concept. I had a very difficult time convincing people the service was even real but we did have customers that were excited for it. I apologize to those folks but we have decided to shut down Washboard. While I am sad to see it go so quickly, I’m excited to be focusing my energy on something ultimately more worthwhile.

Indeed, Washboard — launched less than two weeks ago — was widely derided.

Vox: “The business is not nearly as unreasonable as the most-mocking skeptics have made it out to be, but the long-term growth prospects here are terrible.”

GQ: “Laundry Startup Delivers $20 of Quarters for $27, Because We’re Out of Problems to Solve.”

Time: “Apparently, it’s not a joke.”

In his farewell, Brown did post a video from a Washboard defender:

Justin Wm. Moyer is a reporter for The Washington Post's Morning Mix. Follow him on Twitter: @justinwmmoyer.



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