Democrats have argued that because Obama campaigned on raising taxes on the rich, the president now has a mandate to end the Bush tax cuts for income over $250,000. This video pushes that message with video footage and news clips from the campaign. Viewers are asked to share their stories on the campaign Web site.
Last week, the White House launched a Twitter campaign asking supporters to say what $2,000 means to them with the hashtag #my2k. (If we go over the fiscal cliff, the average middle-class family would lose nearly $2,000 in take-home pay next year.)
The video also asks viewers to donate to the president's campaign. "Stand with President Obama for the next four years," the donation page says.