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TV ad war ramps up in Mississippi Senate runoff (VIDEO)

With less than two weeks to go until the Republican runoff for U.S. Senate in Mississippi, the television battle over the airwaves is ramping back up. After an expensive and nasty fight leading up to the June 3 primary, Sen. Thad Cochran (R), state Sen. Chris McDaniel (R) and the outside groups supporting them have been going back on the airwaves after a brief respite.

The latest group to take flight is the U.S. Chamber of Commerce, which is backing Cochran. The chamber is hitting the air with an ad that pitches Cochran as "conservative, dependable, one of us." CNN reported that the ad was backed by a "significant" buy.

Another pro-Cochran group, the National Association off Realtors, has also reportedly entered the air war.

Cochran went back up on the air this week with one ad featuring former Senate majority leader Trent Lott (R-Miss.) and another in which he touts himself as the better candidate for local industries. Cochran has reserved at least about $160,000 on broadcast and cable for the stretch run, according to public records.

McDaniel also went back on the air this week with a positive commercial in which he pledges to repeal Obamacare and cut taxes. McDaniel has bought at least $47,000 on cable and broadcast TV this week.

The Club for Growth, the biggest spending group backing McDaniel, hit Cochran with a new ad that declares it "sad" that Cochran has "lost touch" by voting with "liberals" on spending and judges. The group said its spot was backed by a "six-figure" buy.

Sean Sullivan has covered national politics for The Washington Post since 2012.



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Sean Sullivan · June 13, 2014

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