Lebron James joins the celeb cast of healthcare.gov PSAs

Lebron James appears in an advertisement for HealthCare.gov. (The Washington Post)

NBA star Lebron James has joined the burgeoning number of celebrities who are teaming up with the White House to encourage Americans to sign up for health insurance under the Affordable Care Act.

“You never know when you might take a hit,” said James in the healthcare.gov PSA released Friday. With a nearing enrollment deadline of March 31st, the White House is pulling out all the stops to get Americans on board with the President Obama’s signature law.

“Any way I can help the president, that’s pretty cool,” said James, according to The Bleacher Report.

“The President has said a number of times that top athletes and celebrities, like Lebron, have enormous power to connect with their young fans about the importance of getting covered,” the White House said in a statement.

The president hasn’t just said it — he’s using to Hollywood connections to do it. Obama traded barbs with comedian Zach Galifianakis Tuesday on “Between Two Ferns,” and he got plenty of health care references in while he was at it. The White House reports that site visits to healthcare.gov increased by 40% between Monday and Tuesday, when the interview was released by Funny or Die.

Another ad released Friday features the moms of Jonah Hill, Adam Levine, Jennifer Lopez and Alicia Keys.

Jonah Hill’s mom, Sharon Feldsetin, reveals in the two-minute video that her son flooded the elementary school. “Trust me, us moms put up with a lot. But one thing we should never have to put up with is our kid having health care,” said Feldstein, along side Levine’s mom. The two met with the president earlier this week.

The ad for HealthCare.gov features Jonah Hill, Adam Levine, Jennifer Lopez and Alicia Keys' moms. (The Washington Post)

We can’t forget that earlier this week former boy-bander Lance Bass stopped by the White House to talk health care. It wasn’t the smoothest of visits, but it got attention none the less. (Remember, folks, it’s healthcare.gov, not .org)

And James isn’t the first NBA star to get on board the health care bangwagon. Magic Johnson and Alonzo Mourning have both starred in ads in the last several weeks reenforcing the White House’s “signing up is cool” message.

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JulieAnn McKellogg is the video producer for The Reliable Source.

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Helena Andrews · March 14, 2014