Have you ever got frustrated trying to find the “unsubscribe” link at the bottom of promotional e-mails?
Google just made it a lot easier.
In a change announced Wednesday in a Google+ post, Gmail users will now find the unsubscribe button at the top of those newsletters and promotional e-mails. The new feature will display the unsubscribe link right next to the sender’s e-mail address.
“For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link,” Google wrote.
The feature relies on the existing filtering system used in Gmail’s Inbox tabs that categorizes social, promotional, updates and forum e-mails. It will only work for e-mails that include an unsubscribe link within them.
The new unsubscribe feature, which actually rolled out previously to a small percentage of Gmail users, came out after Google announced it will add support for e-mail addresses that contain accented characters and non-Latin characters. Gmail users are now able to send e-mails to, and receive e-mails from people who have an address like 武＠メール.グーグル, for example. Last month, Google also added 13 new languages in Gmail, which aims to make the service become a “global email.”