Is anyone actually reading your tweets?


(Andrew Harrer/Bloomberg)

Have you ever spent time tweeting something you think is smart, and wondered if anyone actually read it?

On Wednesday, Twitter announced that it’s rolling out its Twitter analytics dashboard to all users, which makes it possible for you to see exactly how many people viewed your tweets and engaged with them. It also includes the demographic breakdown of your followers, such as the percentage of male and female followers, their interests and where most of them are based.

(Twitter)
(Twitter)

The analytics dashboard was previously launched in July but was only available to some verified users, advertises and Twitter Cards publishers. Now the dashboard is open to every user who has had an account open for at least 14 days and primarily tweets in English, French, Japanese or Spanish.

When you open the analytics dashboard, the default page will show you the number of “impressions” over the last 28 days, which means the total number of people who saw your tweet in their Twitter feeds. More detailed statistics are shown under the “engagement” tab, where you will see the total number of times people clicked on your tweets, the number of clicks on your username or avatar, and clicks on any links or hashtags attached within your tweet. There is also real-time data on retweets, favorites and replies.

It’s a deep-dive into how much exposure and engagement an individual tweeter can receive from his or her 140-character posts, which can be a valuable tool for social marketers and serious tweeters like journalists and politicians who are trying to reach a large audience online.

Some are already sharing their recent findings from the analytics dashboard:

Advertisers are often interested in seeing how people are interacting with brands online. Pinterest recently also launched an analytics dashboard to help brands better understand how fans engaged with their contents on Pinterest and build a strategy around that.

But with Twitter deciding to give every user access to analytics data, Martin Bryant, editor-in-chief at the Next Web, is worried that the new feature will turn many users all into “stat-hungry engagement addicts” and “spoil” individual users.

“I can imagine a near future where a lot of the human touch of Twitter is stripped away as users regularly check their stats, seeing what tweets are most popular and tweaking their ‘strategy’ to get more ‘engagement’ and reach a wider audience,” Bryant wrote. “Imagine the ‘and-you’ll-never-believe-what-happened-next-ization’ that has affected online publications in recent times spreading to stats-hungry individuals. ‘I’ve just eaten a sandwich’ replaced by ‘I’ve just eaten a #sandwich. Here’s a picture of it. Tell me about your favorite sandwich!’”

Click here to find out how well, or how poorly, your tweets are doing.

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