Sick of the “media filter”? Have $99.95 to spare? Sarah Palin has the answer with The Sarah Palin Channel, a new Web site full of news, videos, chats and exclusive insights into the life of the mamma grizzly. This new venture is the latest attempt to capitalize on Brand Palin, which has been through several iterations over the years. In fact, Palin has a remarkable ability to reinvent herself, both in politics and the media, when a venture comes to a halt. Here are nine times that Palin has managed to turn her hand at a new venture.
1. Mayor of Wasilla
This is where it all began. Palin entered her first significant political office in 1996 and stayed there for eight years, until she reached her term limit. Although the town only has a population of 8,000 or so, Palin managed to make her mark. She pushed for more federal earmarks, sacked the police chief, lowered property taxes by 75%, increased general government expenditure by 33% and was accused of censoring books in public libraries.
2. Governor of Alaska
Her first big time job. From 2006 to 2009, Palin served as the ninth governor of Alaska. Notable moments include supporting, then canceling the Bridge to Nowhere, decreasing the amount federal earmarks, cutting millions on spending she deemed unnecessary, promoting Alaska's oil and gas industry and pushing for ethics reform to clean up the state's political system.
3. Vice presidential candidate
John McCain picked Palin to be his 2008 running mate, launching her into the national spotlight and putting both her record in office and personal life under scrutiny. She was the first woman picked to be the Republican vice presidential nominee, but the “hockey mom” was criticized in some quarters for being “unqualified” for the role. Dick Cheney said recently that her selection was a mistake for the GOP.
4. Tea party heroine
At the inaugural tea party convention in Nashville, Tenn., in 2010, Palin was the keynote speaker. During her 40-minute speech, she told the crowd that “America is ready for another revolution.” Since then, Palin has continued to be the darling of the tea party movement and has spoken at many of their rallies and endorsed dozens of movement candidates.
5. Leader of the Pink Elephant Movement
In 2010, Palin launched the Pink Elephant Movement, aiming to promote and raise funds for female Republican candidates. “Look out, Washington. There’s a whole stampede of pink elephants coming,” she told a breakfast meeting of anti-abortion supporters in 2010. She released this video ‘Mama Grizzlies’ to promote the Pink Elephants, as well as her folksy appeal.
6. Fox News commentator
Following the 2008 election, Palin secured a regular slot on Fox News with "Real American Stories." The show ran until January 2013 when Palin “parted ways” with Fox after three years. She reportedly declined to renew her contract, but just five months later, Palin rejoined Fox as a paid contributor to various shows.
7. Reality TV star
After leaving the governor’s office, a reality TV show ‘Sarah Palin’s Alaska’ was launched on TLC — featuring her husband Todd and various members of the Palin family. It was part Alaska documentary, part insight into her personal life. The show ran for nine episodes and was not renewed for a second season.
Palin has written two books: "Going Rogue: An American Life" and "America by Heart: Reflections on Family, Faith, and Flag." The former is her biography, which has sold over two million copies and stayed at the top of the New York Times bestseller list for six weeks. "America by Heart" is a collection of her favorite speeches, sermons and insights into American life. It made the No. 2 spot on the New York Times bestseller list and has sold almost 800,000 copies.
9. TV presenter
Following the cancellation of her reality show, Palin launched a new TV show "Amazing America with Sarah Palin" on the Sportsman Channel in April 2014. Hosted by what the channel called the "first Lady of the Outdoors,” the show featured stories of “risk-takers to legacy makers, trailblazers to lifesavers” – the people who make America amazing. The Sportsman Channel has commissioned the show for a second season to run in 2014.