One word: dronevertising

MediaDailyNews reports (thanks to the Media Law Resource Center’s MediaLawDaily for the pointer):

Drone-borne advertising is coming to one major media market — Philadelphia — and could soon be whizzing around other big U.S. cities, thanks to the efforts of a startup founded by a college student.

DroneCast, the brainchild of 19-year-old Drexel University student GauravJit Singh, attaches advertising banners up to 6 feet long by 2 feet wide to small, four-rotor drones, weighing about three pounds, which then hover or cruise around areas with heavy pedestrian or automobile traffic at a height of about 25 feet….

One of Singh’s many creative ideas for the drones involves having them cruise up and down skyscrapers within visual range of the windows allowing a local restaurant, for example, to advertise lunch specials to the office workers within.

Eugene Volokh teaches free speech law, religious freedom law, church-state relations law, a First Amendment Amicus Brief Clinic, and tort law, at UCLA School of Law, where he has also often taught copyright law, criminal law, and a seminar on firearms regulation policy.
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Will Baude · May 1, 2014