November 11, 2013

I was pleased to see The Post draw positive attention to a large corporation for its recent advancement in corporate social responsibility. The Nov. 9 Economy & Business article “Coke to fight sugar ‘land grabs’ ” discussed Coca-Cola’s important decision to use its buying power to support local farmers and communities. Not only does this increase local food and economic security, but it also sends a signal to large producers that exploitative behaviors will not be tolerated if they wish to succeed in the global market.

There exists a happy medium in which our most competitive industries can step past philanthropic donations and achieve greater changes while remaining financially successful. The media must continue to highlight the ability of corporations to facilitate huge social and environmental effects. With more consumer attention and demand, these corporate behaviors could become the status quo.

Sherwood Elder, Washington