The prevalence of drugs alongside the dearth of jobs made joining the drug trade hard to turn down.It was a road many young black men chose because they lacked better options. Crack, a sort of fast-food version of cocaine, allowed some the chance to earn as much as they would have by owning a McDonald’s franchise, when their only other option was working at one. The crack trade allowed some young men to support their families. In the 2001 song “Renegade,” Jay-Z rhymed about being a young dealer in the 1980s: “My pops left me an orphan/ My momma wasn’t home/ Could not stress to me I wasn’t grown/ Specially on nights I brought something home/ To quiet the stomach rumblings/ My demeanor 30 years my senior/ My childhood didn’t mean much, only raisin’ green up.”
MCs who grew up in the 1980s would brand themselves veterans of the drug trade because drugs dominated their economic possibilities, and those of an entire generation of young black men. But by the end of that decade, hip-hop had been transformed in response to a world filled with crack, rich and ruthless drug lords, militarized police forces, a level of violence not seen in the country since Prohibition, prison sentences as long as basketball scores, and lives ruined by a drug that was insanely addictive.