Will the 2012 election be a contest of Whole Foods vs. Cracker Barrel shoppers?

“You can’t find this place out where I live,” laments a middle-aged man from Arlington to a white-haired shopkeeper at Manassas’s Cracker Barrel on a recent Saturday. Over the store’s speaker system, a country singer croons about going back to the way things were. In the dining room, a heaping plate of the restaurant’s signature “Chicken n’ Dumplins” sells for $7.39. More than a dozen pickup trucks — and just six European cars — dot the parking lot less than a mile from the Civil War battlefield.

The same day, 26 miles closer to Washington, an attendant herds four Toyota Priuses and eight German luxury cars around a parking lot at Clarendon’s Whole Foods, the nerve center of a posh neighborhood that has spawned three boutique cupcakeries and two frozen-yogurt shops in the past two years. Inside, a quart of organic pomegranate juice runs $10.99. Large placards celebrate Whole Foods’ seven “core values,” its five-step animal-welfare rating system and a three-color “eco-scale” for household cleaning products.

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The former House Speaker jumps to the front of the Republican pack.

The former House Speaker jumps to the front of the Republican pack.

Whole Foods and Cracker Barrel — the former founded in 1980 in Austin, the latter in 1969 in Lebanon, Tenn. — have grown into multibillion-dollar empires, each with hundreds of locations. If Whole Foods follows through on plans to develop new stores in Idaho, Iowa and New Hampshire next year, each chain will count locations in 42 states. But even as these stores appear everywhere, their cultural orbits could hardly be more politically divergent.

Every election has its cultural divides. The 1896 presidential contest, for instance, is remembered as a battle between William Jennings Bryan’s populists and William McKinley’s industrialist supporters. The 1972 election pitted Richard Nixon’s “silent majority” against George McGovern and the counterculture.

In 2012, the campaign might be a contest between these alternate universes of culture and cuisine: Whole Foods Markets and Cracker Barrel Old Country Stores.

In 2008, candidate Barack Obama carried 81 percent of counties with a Whole Foods and just 36 percent of counties with a Cracker Barrel —a record 45-point gap. In 2000, Vice President Al Gore won 58 percent of counties now containing a Whole Foods and 26 percent of those now boasting a Cracker Barrel, a 32-point difference. And in 1992, Gov. Bill Clinton won 60 percent of Whole Foods counties and 40 percent of Cracker Barrel counties — a mere 20-point margin.

This growing divide signals shifts in the electorate. In the 2008 primary, Obama was able to overcome Hillary Rodham Clinton partly because the Democratic Party had become more Whole Foods than Cracker Barrel. While Clinton swept rural, older, lower-income Cracker Barrel counties such as Belmont, Ohio, and Knox, Ky., Obama dominated younger, higher-income, higher-educated Whole Foods enclaves including Multnomah, Ore., Portland’s county, and Charlottesville. Ten years earlier, Clinton’s coalition might have been enough to bury Obama, but the party’s metamorphosis sunk the former first lady.

In the 2010 midterm elections, the culinary divide was even more apparent: Eighty-two percent of congressional districts that flipped from Democratic to Republican were home to a Cracker Barrel, and just 20 percent of these districts had a Whole Foods. Though Whole Foods refused to comment for this story, Cracker Barrel says there’s no connection. “Politics don’t play any role in our site selection process,” said Julie Davis, a spokeswoman for the company.

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