Ad buys focus on swing states

In the month since the 2012 presidential contest narrowed to two candidates, President Obama, Mitt Romney and their supporters spent roughly $30 million on TV ads, mostly in the major battleground states.

Ad buys focus on swing states.
Source: Kantar Media/CMAG. Dan Keating; Karen Yourish and Todd Lindeman/The Washington Post. Published on May 25, 2012, 9:01 p.m.
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