WhoRunsGov

Brad Woodhouse

Communications Director for the Democratic National Committee (since February 2009)

(Americans United for Change)

Why He Matters

A veteran Democratic political operative, Woodhouse joined the Democratic National Committee in 2009 and will lead the DNC's communications shop. He will help craft the party's message and political strategy at a time when Democrats control both houses of Congress and the White House.

Playing defense has historically been difficult for the party in power, but Woodhouse has at his disposal an unprecedented campaign infrastructure brought by President Barack Obama to Washington. It includes a massive e-mail list of Democratic activists and thousands of volunteers around the country that were employed in unprecedented ways in the 2008 presidential campaign.

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At a Glance

  • Career History: President of Americans United for Change (March 2007 to February 2009); Senior communication adviser for the DNC (June 2008 to November 2008); Consultant for Hildebrand Tewes Consulting (October 2005 to March 2007); Communications Director for Americans United to Protect Social Security (February 2005 to October 2005); Communications Director for the Democratic Senatorial Campaign Committee (March 2003 to November 2004)
  • Birthday: November 7, 1967
  • Hometown: Raleigh, N.C.
  • Alma Mater: University of South Carolina, B.A. (political science), 1991
 

Path to Power

Woodhouse was born into a political family in Raleigh, N.C. His parents both worked for North Carolina Gov. Terry Sanford (D) in the 1960s, and they were even married in the governor's mansion. His mother was the governor's personal secretary and his father ran Sanford's youth college campus effort during the governor's campaign.

Both parents were also involved in local political races, and they encouraged their children to follow the local news and participate. They did. Woodhouse works for the DNC, and his brother, Dallas, works for Americans for Prosperity, a conservative group. They argue over politics at Thanksgiving dinner and have worked on opposing ad campaigns in the past. "My mom plays referee," Woodhouse said.

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The Issues

"The DNC is not just about party operations or trying to win elections," Woodhouse said. Obviously, that's still a major goal, but with Democrats in control of both houses of Congress and the White House, the organization is much more focused on helping the president pass his agenda.

Organizing for America

When Obama came to Washington, he brought with him a massive political apparatus that Democratic operatives want to employ in the service of the president's agenda.

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The Network

Woodhouse was hired to work at the DNC by Jen O'Malley Dillon, who took over as executive director in 2009.

Woodhouse has a lot of White House connections as well (even outside of Dillon's husband Patrick, the deputy director of political affairs in the White House). Woodhouse worked with Obama press secretary Robert Gibbs in the late 1990s in Rep. Bobby Etheridge's (D-N.C.) office. While at Americans United, he also worked closely with Jim Messina against President George W. Bush's attempt to move part of Social Security into private accounts. Messina, who was chief of staff for Sen. Max Baucus (D-Mt.), the ranking Democrat on the Finance Committee, was a key player in that debate and is now deputy chief of staff for Obama. Woodhouse also worked at the consulting firm of Paul Tewes and Steve Hildebrand, both Obama advisers, and he knows deputy Obama communications director Dan Pfeiffer from 2004, when Woodhouse worked for the DSCC and Pfeiffer was working for Tom Daschle's re-election campaign.

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Additional Resources

  1. "Career track: More emails, not less," The Hotline, Feb. 20, 2007
  2. Cillizza, Chris, "Woodhouse to DNC," WashingtonPost.com, June 29, 2008
  3. Cillizza, Chris, "Woodhouse to DNC (Again)," WashingtonPost.com, Feb. 23, 2009
  4. Whorunsgov.com Interview with Brad Woodhouse on March 17, 2009
  5. Nicholas, Peter and Hook, Janet, "Obama tries hard sell on his agenda," Los Angeles Times, March 17, 2009
  6. Van Dongen, Rachel and Cillizza, Chris, "Shop Talk: Tale of Two Flacks," Roll Call, Jan. 17, 2002
  7. Whorunsgov.com Interview with Brad Woodhouse on March 17, 2009
  8. Beckwith, Ryan Teague, "Brothers go head to head in stimulus battle," News & Observer (Raleigh, N.C.), Feb. 10, 2009