
The media asked, "What kind of first lady will Michelle Obama be?" and Johnston was a key part of providing the answer.
As Obama's director of communications, Johnston helped the first lady craft a unique message and convey it to the public, lifting Obama to a 66 percent approval rating as of July 2010 by having her charm the public and raise awareness about such non-ideological issues as childhood obesity.
- Career History: Special Assistant to the President and Director of Communications for the First Lady (January 2009-August 2010); Communications Consultant to the Entertainment Industry Foundation's Stand Up to Cancer campaign (2007 to 2008); Senior Vice President of Communications, Los Angeles Dodgers (2005 to 2007); Vice President of Corporate Communications, Rodale, Inc. (2001 to 2005)
- Hometown: La Crescenta, Calif.
Johnston, who grew up near Los Angeles, Calif. headed to Washington, D.C., after graduating in 1990 from UCLA with a B.A. in political science.
She worked on President Bill Clinton's 1992 campaign, after which she served in various executive branch communication jobs. She held a handful of positions from 1993 to 1995, including roles as press secretary for Clinton's Labor Secretary Robert Reich and Education Secretary Richard Riley.
As communications director, Johnston helped craft Michelle Obama's message. It was a tall order considering the high expectations the nation had for its first lady.
Though Michelle Obama ran afoul of the press early in 2008 the campaign, she quickly became a popular first lady, scoring high favorability ratings during her husband's first term and becoming an in-demand guest on the Democratic campaign trail during the 2010 midterm elections.
Johnston worked her way up through various Clinton administration communications positions in the early 1990s, which brought her into contact with many of that administration's heavy hitters. She worked in communications for Vice President Al Gore, and headed communications for his then-wife, Tipper Gore, as well as Clinton's Labor Secretary Robert Reich and Education Secretary Richard Riley.
In Michelle Obama's communications office, Johnston worked with Press Secretary Katie McCormick Lelyveld and her deputy, Semonti Mustaphi.
Johnston was an early Obama supporter, giving the candidate $1,000 in January 2007 and another $1,000 later that year.
In 2003, she donated three times (totaling $750) to Gov. Howard Dean, who failed to win the 2004 Democratic presidential nomination. She also gave to the Democratic National Committee in 2003.
- Rosenthal, Phil, "Ex-WBBM-TV PR Person to Become Michelle Obama's White House Communications Director," TChicago Tribune, Dec. 25, 2008
- Gallup polling, accessed August 23, 2010
- Rosenthal, Phil, "Ex-WBBM-TV PR Person to Become Michelle Obama's White House Communications Director," Chicago Tribune, Dec. 25, 2008
- Gandhi, Anand, "UCLA Alumna Takes on Dodgers' Public Relations," The Daily Bruin, Nov. 23, 2005
- Holmes, Tot, "Camille Johnston New VP of Communications," LA Dugout on scout.com, Oct. 16, 2005
- Henderson, Nia-Malika, "Michelle Obama's top communications aide to leave in August," Washington Post, July 30, 2010
- PR Newswire, July 30, 2010
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