Obama’s total is a significant increase over the $76 million he raised in July and comes just a week after his campaign announced it had raked in contributions from 3.2 million people, topping the number of donors who supported his groundbreaking 2008 campaign. The end of the fundraising month coincided with a new program to accept donations via phone text messages. And it came at the same time as the Republican convention, a large media event that may have sent Obama supporters to their wallets.
“The key to fighting back against the special interests writing limitless checks to support Mitt Romney is growing our donor base,” Obama campaign manager Jim Messina said in a statement.
Both candidates are collecting checks of up to $73,300 by soliciting money for their parties as well as their campaigns. But the Obama campaign has focused more on collecting small donations from a large number of people, which could give it a strategic advantage this fall. Election law allows the small donations to go directly to the campaign instead of to the party, giving Obama advisers more control over spending. Under federal law, candidates’ campaigns also pay less for television airtime than parties or other advertisers.
“We will continue the hard work of raising the resources so that Mitt Romney and Paul Ryan can win in November,” Romney and RNC officials said in a statement. The ticket is “offering bold solutions to our country’s problems — that is why we are seeing such tremendous support from donors across the country.”
The president has been spending much more than his challenger, on advertising and on swing-state staffers who organize volunteers making person-to-person voter contacts. Through July, Obama and the DNC have spent $481 million, compared with $334 million for Romney and the RNC.
Obama’s campaign has nonetheless suggested that the president will be outspent this year, and Obama said in a July e-mail to supporters that it would be “a first for a sitting president.” A Washington Post analysis, however, shows that it was the challenger who raised more in three of the past five presidential elections featuring an incumbent.
Frustration with a sitting president often acts as a bigger motivation for donors than a pitch for reelection does. In 2004, the Democratic challenger, Sen. John F. Kerry (Mass.), outraised President George W. Bush every month after securing the Democratic nomination.
After several months of big fundraising and low spending, Romney and his party have more money in the bank for the fall — a $60 million advantage as of July 31, the latest information shows. Well-funded conservative interest groups are expected to give Romney a further boost in the next two months.
The fall campaign will be the first in which both major party candidates have turned down public financing, which caps spending. Obama was the first candidate to opt out of the program in 2008, giving him a big advantage over his Republican opponent, Sen. John McCain (Ariz.), who took the public funds.
Obama’s success with small donors could help tip the scales further in the fall because he can go back to the vast majority of his 3.2 million donors to ask for more money. Romney’s heavier reliance on wealthy donors means his biggest source of funds is tapped out; those big donors already have reached the maximum amount allowed under the law.
“You’d much rather have 3 million people who have already donated than try to find 3 million new ones,” said Bob Biersack, a senior fellow at the nonpartisan Center for Responsive Politics.
The addition of Ryan to the Republican ticket could give Romney a much needed boost in small-donor contributions. The Wisconsin lawmaker has been a favorite of the GOP base and has drawn large numbers of small donors to his House campaign, an unusual achievement helped in part by his big spending on direct mail.
Under a plan approved by the Federal Election Commission last month, the campaigns have begun accepting donations charged to supporters’ cellphone bills, a system activated by a text message to the campaign. Both the Romney and Obama campaigns asked for the system, but Democrats rolled it out a week earlier, allowing them to use it during both conventions. Republicans did not have the system in place for their convention.