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What’s the most effective campaign advertisement of the 2012 election?

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Campaign advertising is everywhere, especially if you live in key swing areas of the country. Flip on the television and you’ll see campaign ads. Try jogging to your favorite Pandora station and you could get solicited to share your e-mail address. Cruise Twitter and find a candidate has bought promoted tweets.

Campaign advertising differs in tone, message, platform, technology, and audience. So, we want to know: What kind of campaign advertising works?

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