Executive Vice President and Chief Operating Officer, U.S. Travel Association
Mr. Freeman is chief operating officer and executive vice president for the U.S. Travel Association,
the nation’s leading voice for increasing travel to and within the United States. He is responsible for
driving the travel industry’s response to the latest challenges and seeks to position travel as a critical
asset to the country, American business, and the traveling public. Under his leadership, the industry
has enacted the Travel Promotion Act, referred to by Travel Weekly as the “industry’s biggest
legislative victory in a decade”; derailed an assault on corporate meetings and events through the
highly successful “Meetings Mean Business” campaign; and begun the march to building an army of
one million employee activists via its burgeoning Power of Travel Coalition.
Mr. Freeman has led a variety of complex and successful issue campaigns during his fifteen years in
Washington. Previously, Mr. Freeman was a vice president with APCO Worldwide, a global public
affairs firm, where he led the highly visible Partnership for Prescription Assistance (PPA). The PPA,
supported by America’s pharmaceutical companies, was the largest effort ever created to connect
uninsured Americans with free prescription medicines.
Previously, Mr. Freeman was the Director of Government Relations and Strategic Outreach for
Freddie Mac where he developed and implemented an innovative program to highlight the
corporation’s activities in local markets. Prior to joining Freddie Mac, Mr. Freeman served as
Director of Strategic Initiatives for the American Association of Health Plans, the leading
representative of the managed care industry. Mr. Freeman helped guide the media and strategic
communications strategy around several high-profile issues, including the Patients’ Bill of Rights and
Medicare reform. In an effort to build support for the industry beyond-the-beltway, Mr. Freeman
developed several unique initiatives, including a highly successful Hollywood outreach strategy and a
partnership with physicians in the battle for medical liability reform.
Mr. Freeman is a graduate of the University of California, Berkeley. He resides in Arlington, Virginia
with his wife and two children.