Samuel Allen, chairman and CEO, Deere & Company

Samuel Allen
Chairman and CEO,
Deere & Company

Agriculture is a good business right now. We spend approximately $3 million a day on R&D, working on making sure that we come up with more and more innovative solutions.

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We’re simply not keeping up with the same kind of innovation that we see in Brazil right now. They’re doing no-till [farming that conserves water] much more aggressively. They’re going back and rehabilitating degraded land. They’re buying underperforming land and actually bringing it up to productivity level.

If we really put a focus on this — improvements in production and reducing waste — this is solvable. It is a tremendous challenge, but I don’t believe that we have a cliff coming.

 
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