SPORTS  ·   January 30, 2014

3 winning Super Bowl ads, play-by-play

- What goes into a successful Super Bowl commercial? We talked to Timothy Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management, about the key advertising plays that score big during the Super Bowl. ()

- What goes into a successful Super Bowl commercial? We talked to Timothy Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management, about the key advertising plays that score big during the Super Bowl. ()

3 winning Super Bowl ads, play-by-play (2:16)

buildnumber:cd0643